FINAL: Implementation, Evaluation, and Control

"Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. What does a marketing plan look like? Our discussion focuses on product or brand marketing plans."(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 56)the first task is to set realistic goals and complete them in order and devise a plan how to meet those goals in a timely manner. finalizing the target marketing program we want to run with is important for reciving the results expected. constanly evaluating actual numbers and performance and comparing them to the projected results will decrease errors in the over all marketing plan. Meeting the goals we want brings success to the plan we set for the product, building a cohesive team will drive results up and can possibly beat the projected outcome. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. Marketing analysis provides inputs to each of the other marketing management functions."(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 56  )