FINAL: PROMOTION

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it."(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Pg. 54  )

For promotion we will take a more of a hand to hand approach. We will go to various events and give samples of our product to build the loyalty in person instead of relying on commercials and posters. Even though we will include commercials and other facits of advertising, if we touch every lane of promotion it will build a bigger buzz for our snack. Advertising in bars and other adult social areas will familiarize are target with our target and at least they will want to try it. Word of mouth is the best promotion, by getting the consumer to tell the people around them will in exchange createa demand for tour snack and will cut back on promotion costs so we can focus on qulaity of the product. Social networks are a major part in our promotion, using these we can target the consumer in more detail to find the best places to sell our product.

"the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering."(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 31  )

Creating a demand through promotion gives our snack the edge to be great.