FINAL: TARGET MARKET STRATEGY

"The process of finding a target market and narrowing your company's focus to appeal to it directly often trips up new businesses, who find it difficult to turn down business opportunities when they arise. But trying to be all things to all people is a sure way to fail in the marketplace". (http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html)
Our target market consists of adults in a social environment that may or may not serve alcohol. Bars, clubs and other party oriented spaces is where we will market our product to reach this particular consumer. the combination of drinking and socializing is a great mix for a small snack that isn't to much to handle while talking and is easy to obtain in these environments. While the market changes we will have to change with it to keep up with competing products under the same umbrella in which target market is concerned.
"In positioning its product, the company first identifies possible customer value differences that provide competitive advantages upon which to build the position. The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices. But if the company promises greater value, it must then deliver that greater value. Thus, effective positioning begins with differentiation—actually differentiating the company’s market offering so that it gives consumers more value. Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The company’s entire marketing program should support the chosen positioning strategy." (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 53 )

With the position we take in providing snacks for adults narrows the playing field when it comes to the snack market. in this was we pen point who it is we want to target and we devise a plan to reach them with extensive research to find the best possible way to get the word out about our product. In return we will gain loyalty with our customer with quality and the experience we provide with our snack.