"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each. Then, within each business unit, more detailed planning takes place. The major functional departments in each unit—marketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives."(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 47 )
Our objective with Mga Mani is to let people become part of the voyage that Phileas took to acquire the flavor of this snack . We want the customer to feel the adventure in every bite they take with the island flavor combined with the story on the back. By setting the scene with the story on the back of the packaging it will let their imagination run wild while enjoying the flavor packed snack. We want them to witness the island feel where ever they are by eating our snack. "Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year."(http://www.smallbusinessnotes.com/starting-a-business/marketing-plan-marketing-objectives-and-strategies.html)
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