Wednesday, October 31, 2012

Week 5 EOC: Social Networks and Job Hunting

"People love talking about things that make them happy"-(Kotler, Philip, and Gary Armstrong Armstrong. Marketing: An Introduction. 10thth ed. N.p.: n.p., n.d. Print.) Through Media outlets companies have found a way to bring the experience everywhere you go and can be accessed at the drop of a dime. with this convinient way of advertising and marketing a product it has opened doors for advancement and has become lucrative. With the use of blogs, video chat, and instant messaging just to name a few sharing reviews , providing information, and spreading the word about a product has become a click of a button type of thing. the fast pace cyber world is instantaneous connection between customers and products. Companies have used the cyber world to build a closer relationship with consumers with interavtive websites and reading revies through comment boxes within the site to find out what more can the company provide. Comments and feedback makes it easier for a company when dealing with a certain target market, it lets the companies know whats in demand and who exactly is buying and sharing the products. "More companies are trying to tap Facebook Inc.'s 750-million-plus user base"- (http://online.wsj.com/article/SB10001424053111903885604576490763)
Companies tapping in to social media for means of hiring can be a great aspect for employers and can provide a little about the employee before hand. With Facebook companies can post job openings or give a link for applications and job fairs for the company. Connecting through various Professional link sites such as LINKED IN, companies can keep up with who is qualified fan opening and contact the employee for leads for the position.

Week Four EOC: Business To Business Marketing

 "With globalization, companies develop great products at home and then distribute them worldwide, with some adaptations to local conditions." (http://hbr.org/2009/10/how-ge-is-disrupting-itself/ar/1)
GE Definitely has taken the business word by storm for about 130 years now with there, innovation of household appliances to locomotive transportation they have the longevity competing companies would do anything to have."GE’s approach to good citizenship is a full-time commitment with the same goals, strategies and accountabilities that drive any other part of our business. GE applies its long-standing spirit of innovation and unique set of capabilities to take on tough challenges in our communities." (http://www.gecitizenship.com/focus-areas/people/building-enduring-communities/)
 Their insight on anything the have their hands on is what gives them the upper hand in selling products that are in demand. the quality of their products and reliability is exactly what the consumer is looking for, but what about business buyers? Well first GE has a wide range of products from your everyday products such as refrigerators to the transportation that bring the products to you. Business buyers are much different from consumer buying, there are many different different aspects in buying product. A consumer may do some research on the product and check prices of competitors to see what is affordable. business buyers actually have a team trained in buying "BETTER", they check different decision markers as well as influences to determined whether or not the product they are spending millions on is lucrative and reliable. sometimes the buying process is a very long process and has different levels, checking every detail of the product and seeing what is more environment efficient, reliable, and cost worthy just to name a few are what they look into. GE thrives off of their partnerships they create with they companies the sell to. Rather tan having a bunch of small companies buying from them. they focus on a few large buyers which makes a more close bond between them and the buyers. Working close with the buyer gives little room for error for the company buying product form the seller, they work together though every stage of the buying process.


Wednesday, October 17, 2012

Week 3 EOC: Making Money for Good

"A double dose of happy" (http://www.everythinghappy.com/) Everything is a Site that caters to our children in the word, for every purchase of a product one is given to a child in need. When you purchase a product it gives you a registration code to pick where you want your gift to be sent. I think this is definitely putting money where your heart is, the money you spend is being put to help a child in need. There is nothing negative to say about charities like this that have proof of where the money is going, keeping the customer attached to where the donation is being sent is a plus. They have different characters for the blankets that keep smiles on both your child and a child in needs face. " Babyletto is a modern children's brand" (http://www.babyletto.com) There Babyletto snuggle wrap's proceeds go to fund an infant incubator to help a child in need. Helping fund a incubator is very important due to the fact that this the start of a childs lifeand making sure there is anything to help develop the infant is a must.

Wednesday, October 10, 2012

Week 2 EOC: Boston Consulting Group - Video Games

"Xbox Gives Microsoft a Head Start in the Battle for Every Screen" (http://bits.blogs.nytimes.com/2012/06/03/xbox-gives-microsoft-a-head-start-in-the-battle-for-every-screen/) Xbox 360 is definitely a cash cow with new inovative updates to the console, and is trying to grow as a company with more portable based gaming. "Microsoft has something Apple and Google msut envy, It has sold 67 million Xbox 360 consoles and has more than 40 million Xbox Live members". (http://bits.blogs.nytimes.com/2012/06/03/xbox-gives-microsoft-a-head-start-in-the-battle-for-every-screen/), With this strong support group behind it hit can't loose trying to bring the Xbox experience everywhere you go. Plans to push Gaming to mobile devices is great, because a vast majority already use their mobile devices for almost anything these days. Playstation 3 would go under Star in my opinion, but it is not far from a cash caw with the perk of free online membership and a better browsing format from the console. The new slimmer version of it is more portable but you have to purchase a stand to set it vertically for game play, this problem wasn't as bad as the highlighted troubles Sony faced. "The biggest of these included the earthquake that devastated Japan and the slew of cyber security breaches it's suffered." (http://www.ibtimes.co.uk/articles/163187/20110615/sony-microsoft-nintendo-next-generation-xbox-playstation-ps3-wii-u-wiiu-reveal-leak-sales-e3-2012.htm#). Nintendo Wii would would go in between the question mark and dog, it's like the fun has come and gone with this console. With Xbox Kinect which is hands free it is a more motion based experience, but if they can come up with a new updated technology that is lucrative i don't see them winning the race anytime soon.

Wednesday, October 3, 2012

Week One EOC: My Voice


Audio is my vice I don’t look at becoming an audio professional as a dream but more of a reality.  I love how broad the audio industry is and try to involve myself in every aspect of for the experience. Keeping an open mind unlocks great vision in any industry and nothing is out of reach. I currently work with A group of engineers, song writers and producers called “THE WEAPONS”. We share ideas and techniques with one another when working on projects whether it be music or video. I’m mainly into the music side of audio production, it gives me a chance to create from my own perception when working on my own projects, but when I’m working with another individual on their project I try to combine both worlds into one. Listening, leaning, and creating my own style of production is what I like to do, I like to have a broad range of styles to keep my work unique, Sharing my vision is the most is one of the reasons I jumped into the audio industry

WEEK 1 EOC: CUSTOMER SERVICE

  My greatest customer service experience was in a shoe store called Palace 5, they sell Dead stock and rare sneakers as well as others. It was a boutique for sneakers mainly but they also sold skateboards, t-shirts, and hats. I walked in and was greeted by a guy and a girl that were changing displays on the wall, This was my first time there so I looked around for a couple of minutes I admired the way the store was set up it had a real comfortable vibe to it. While looking around at some shirts I noticed a pair of Nike Dunk SB's I had been looking for. I was assisted imidialtly; I told the guy my size and looked around for a shirt or hat to go with it. So the salesman came back and told me they didn’t have my size but they did have a couple of pairs in my size I might be interested in, I definitely was interested in two pairs he brought out. We started chatting about sneaker releases and what sneakers we had in our personal collection; I mention I was looking for a pair of infrared Nike Air Max 90’s. He told me they had a dead stock pair in the back and that he would take a little off the price since I was purchasing 2 pairs already, I accepted the offer and we went to the register for checkout. Since it was my first time there he threw in a shirt and a hat, free is always good. He told me if I was ever looking for anything specific give him a call and they would special order it for me and to come back again, that was great I was happy the store made money this was definitely one of the greatest customer service experiences I had.