"People love talking about things that make them happy"-(Kotler, Philip, and Gary Armstrong Armstrong. Marketing: An Introduction. 10thth ed. N.p.: n.p., n.d. Print.) Through Media outlets companies have found a way to bring the experience everywhere you go and can be accessed at the drop of a dime. with this convinient way of advertising and marketing a product it has opened doors for advancement and has become lucrative. With the use of blogs, video chat, and instant messaging just to name a few sharing reviews , providing information, and spreading the word about a product has become a click of a button type of thing. the fast pace cyber world is instantaneous connection between customers and products. Companies have used the cyber world to build a closer relationship with consumers with interavtive websites and reading revies through comment boxes within the site to find out what more can the company provide. Comments and feedback makes it easier for a company when dealing with a certain target market, it lets the companies know whats in demand and who exactly is buying and sharing the products. "More companies are trying to tap Facebook Inc.'s 750-million-plus user base"- (http://online.wsj.com/article/SB10001424053111903885604576490763)
Companies tapping in to social media for means of hiring can be a great aspect for employers and can provide a little about the employee before hand. With Facebook companies can post job openings or give a link for applications and job fairs for the company. Connecting through various Professional link sites such as LINKED IN, companies can keep up with who is qualified fan opening and contact the employee for leads for the position.
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