Week 2 EOC: Boston Consulting Group - Video Games

"Xbox Gives Microsoft a Head Start in the Battle for Every Screen" (http://bits.blogs.nytimes.com/2012/06/03/xbox-gives-microsoft-a-head-start-in-the-battle-for-every-screen/) Xbox 360 is definitely a cash cow with new inovative updates to the console, and is trying to grow as a company with more portable based gaming. "Microsoft has something Apple and Google msut envy, It has sold 67 million Xbox 360 consoles and has more than 40 million Xbox Live members". (http://bits.blogs.nytimes.com/2012/06/03/xbox-gives-microsoft-a-head-start-in-the-battle-for-every-screen/), With this strong support group behind it hit can't loose trying to bring the Xbox experience everywhere you go. Plans to push Gaming to mobile devices is great, because a vast majority already use their mobile devices for almost anything these days. Playstation 3 would go under Star in my opinion, but it is not far from a cash caw with the perk of free online membership and a better browsing format from the console. The new slimmer version of it is more portable but you have to purchase a stand to set it vertically for game play, this problem wasn't as bad as the highlighted troubles Sony faced. "The biggest of these included the earthquake that devastated Japan and the slew of cyber security breaches it's suffered." (http://www.ibtimes.co.uk/articles/163187/20110615/sony-microsoft-nintendo-next-generation-xbox-playstation-ps3-wii-u-wiiu-reveal-leak-sales-e3-2012.htm#). Nintendo Wii would would go in between the question mark and dog, it's like the fun has come and gone with this console. With Xbox Kinect which is hands free it is a more motion based experience, but if they can come up with a new updated technology that is lucrative i don't see them winning the race anytime soon.