Week Four EOC: Business To Business Marketing

 "With globalization, companies develop great products at home and then distribute them worldwide, with some adaptations to local conditions." (http://hbr.org/2009/10/how-ge-is-disrupting-itself/ar/1)
GE Definitely has taken the business word by storm for about 130 years now with there, innovation of household appliances to locomotive transportation they have the longevity competing companies would do anything to have."GE’s approach to good citizenship is a full-time commitment with the same goals, strategies and accountabilities that drive any other part of our business. GE applies its long-standing spirit of innovation and unique set of capabilities to take on tough challenges in our communities." (http://www.gecitizenship.com/focus-areas/people/building-enduring-communities/)
 Their insight on anything the have their hands on is what gives them the upper hand in selling products that are in demand. the quality of their products and reliability is exactly what the consumer is looking for, but what about business buyers? Well first GE has a wide range of products from your everyday products such as refrigerators to the transportation that bring the products to you. Business buyers are much different from consumer buying, there are many different different aspects in buying product. A consumer may do some research on the product and check prices of competitors to see what is affordable. business buyers actually have a team trained in buying "BETTER", they check different decision markers as well as influences to determined whether or not the product they are spending millions on is lucrative and reliable. sometimes the buying process is a very long process and has different levels, checking every detail of the product and seeing what is more environment efficient, reliable, and cost worthy just to name a few are what they look into. GE thrives off of their partnerships they create with they companies the sell to. Rather tan having a bunch of small companies buying from them. they focus on a few large buyers which makes a more close bond between them and the buyers. Working close with the buyer gives little room for error for the company buying product form the seller, they work together though every stage of the buying process.