FINAL: DISTRIBUTION

"To compete with store brands, national brands must sharpen their value propositions, especially in these lean economic times. In the long run, however, leading brand marketers must invest in R&D to bring out new brands, new features, and continuous quality improvements. They must design strong advertising programs to maintain high awareness and preference. And they must find ways to “partner” with major distributors in a search for distribution economies and improved joint performance."(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 232 )

Our product will be distributed to these location and stocked in location based on the target market we are trying to capture the attention of. partnering up with our distributors and packagers will create more of a team effort to produce and deliver consistently to serve the demand of the product.

• Bars
• Clubs
• Grocery Stores
• Casinos
• Mini-Markets

Locking down these places will level the playing field for our product, even though our product is targeted to adults we would still like to expand the age group of our consumer for future marketing endeavors. In the grocery stores and mini-marts we will have our display real plain and simple but still catches your eye, we would like to have it in two places if possible near the Wine and Spirits if sold at location and by the other snack items such as chips and other party snacks. In the clubs and casinos they will be on some sort of menu located by the bar or at the tables.We want to make our product as obtainable as possible for the enjoyment of our customer. 

They control what products they stock, where they go on the shelf, what prices they charge, and which ones they will feature in local circulars. Retailers often price their store brands lower than comparable national brands, thereby appealing to the budget-conscious shopper in all of us. Although store brands can be hard to establish and costly to stock and promote, they also yield higher profit margins for the reseller. And they give resellers exclusive products that cannot be bought from competitors, resulting in greater store traffic and loyalty.(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 232 )