FINAL: SWOT ANALYSIS

Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) . Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.(Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Pg. 55)

We have a strong product but their are certain things we have to look at concerning the overall status of the product before we distribute. Our weakness is that this is a taste that many aren't familiar with and will have to first try it to see if it is a taste they would like or dislike. through word of mouth and advertising we can decrease this weakness and strengthen  the products name in the market. In a competitive market there are endless opportunities for growth, being as though our product is marketed to adults we can build a partnership with other brands and be placed in some of the same areas and regions as theirs. Our threat is that  the competitors prices, consumers might choose their product because it is a bit cheaper than ours is.

our strengths are that we took the best quality of ingredients to sharpen our edge in flavor along with the rare snack flavor.